Assisting Suplest, a premium Swiss cycling shoe brand, on their digital sales strategy. Implementation of a full e-commerce strategy in line with the brand’s ambitions but also their B2B market. This included the setup and management of online advertising campaigns to increase direct sales.
As a second step, the entire website was redesigned to improve customer experience on a global scale and smooth out B2B processes. Nevis Road also provided backend training for website management and facilitated commercial relations through our extensive contacts in the cycling industry.
building the online experience.
Development of a new, stronger, more reliable eCommerce platform based on WooCommerce following the rapid growth and opportunities of the eCommerce strategy.
Nevis Road collaborated closely with in-house designers to build a new website with the aim of improving customer experience on a global scale and smoothing out B2B processes.
We also provided training for the day-to-day management of the website, translation processes and are on-hand for web support to quickly resolve any pesky update issues.
Defining a clear e-commerce strategy in line with the brand’s ambitions but also their B2B market.
Implementation of the pre-defined digital 360° strategy, in close collaboration with the Suplest team.
Setup and management of Google and social media advertising to build notoriety and increase conversions.
Passion leads to success