Our Involvement.
Client
On Running
Services
French translation
Editing & proofreading
Tone of voice localisation
Year
2020 - 2022
Language aligned to brand.
On is one of the fastest-growing performance brands in Europe. To support their multilingual expansion, we worked closely with the internal content team to ensure French language quality across product pages, newsletters and campaign assets.
Our role: refine, adjust and localise French content to preserve the clarity and simplicity of On’s communication style in a way that resonates locally without overcomplicating what works.
French Editing.
We reviewed and adjusted all copy for tone, clarity and brand alignment from headlines to fine print.
Translation & Localisation.
English content was translated with precision and purpose. We focused on more than just accuracy: nuance, cultural fit and audience understanding were key.
Content Consistency.
Collaborating with On’s internal guidelines and editors, we ensured consistency across multiple teams and touchpoints.
