From Concept to Contender.
Client
Join Vekta
Services
Brand & Product Positioning
Go-to-Market Strategy
Social Media Implementation (Instagram, Twitter, LinkedIn, Facebook)
CRM Establishment & Automation
SEO Blog Copywriting
Athlete & Influencer Strategy
Year
2024
Building the Future of Endurance Training.
Join Vekta, an AI-powered endurance training platform, aimed to disrupt the market dominated by traditional tools like TrainingPeaks. With a vision to integrate advanced AI into personalized training plans, they needed a comprehensive strategy to enter the market effectively.
Our mission was to craft a 360° go-to-market plan that would position Join Vekta as a premium, innovative solution for athletes and coaches. This involved defining their brand identity, establishing a strong digital presence and creating engagement strategies to build a loyal user base from the ground up.
Main Mission.
Transform Join Vekta from a promising concept into a recognized brand in the endurance training space through strategic planning and execution.
Strategic Positioning.
Developed a clear brand narrative and product positioning to differentiate Join Vekta in a competitive market.
Digital Presence.
Launched and managed social media channels, created SEO-optimized blog content and implemented a CRM system with automated flows to engage users effectively.
Community Engagement.
Devised and executed an athlete and influencer strategy to build credibility and foster a community around the brand.
