What We Delivered.
Client
Cycling Ceramic
Services
Brand Identity
Business Development
eCommerce Design & Development
Performance Marketing
CRM & Newsletter Strategy
Content Creation & Video Production
Year
2019 - 2022
From niche to international brand.
Cycling Ceramic came to us with a world-class product and a fragmented digital presence. Over three years, we helped them build a fully integrated direct-to-consumer (DTC) model that tripled revenue, improved margins and reinforced their positioning in the high-performance cycling components market.
Our approach combined long-term brand building with short-term commercial wins: we deployed a full-stack eCommerce setup, redesigned the brand identity from the ground up, and activated performance campaigns across Meta, Google and email. A true Black Label partnership.
Brand Identity & Positioning.
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Full rebranding, including logo, visuals and tone of voice
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Defined visual and verbal identity for global consistency
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Product category architecture for improved conversion
eCommerce Development.
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Built and launched a custom WooCommerce store
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UX design tailored to technical products and global markets
Performance Marketing.
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Always-on campaigns across Meta and Google Ads
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Focus on ROAS, returning customers and seasonal product pushes
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Campaign planning synced with stock and fulfilment
CRM & Retention.
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Setup of MailChimp CRM architecture
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Welcome flows, post-purchase and cross-sell automations
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Monthly newsletter program with 5-figure recurring revenue
Content Creation & Video.
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Studio-level product photography for all SKUs
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Short-format promotional videos for paid & organic media
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Visual consistency across platforms
A long-term partnership built for scale.
Cycling Ceramic now operates with a clear growth system, improved customer experience and a stronger brand equity. Together, we turned a technical component brand into a performance-led eCommerce engine.
