Precision. Now Positioned.
Client
Aivee Components
Services
Social Media Strategy
Editorial Direction
Visual Branding
Content Creation
Community Management
Year
2018 - 2022
Polishing a Hidden Gem.
Aivee Components crafts world-class cycling parts in France, engineered for elite performance but under-recognised beyond the core enthusiast market. We partnered with them to shift perception: from niche manufacturer to premium industry authority.
Our challenge was clear: develop a social presence that matched the elegance and excellence of their products and position Aivee as a high-end reference in the European cycling ecosystem. No gimmicks. No growth hacks. Just clarity, consistency and craftsmanship turned content.
Main mission.
Transform Aivee’s social presence into a strategic brand platform, built to attract, engage and grow a loyal premium audience.
Strategic Planning.
We developed a long-term content strategy that translated technical expertise into engaging, aspirational storytelling.
Visual Language.
A clean, minimal, and high-end aesthetic was crafted to reflect Aivee’s product DNA and attract discerning cyclists.
Community Growth.
Through curated publishing, daily engagement and tone-perfect captions, we scaled Aivee’s community from under 1K to 2.6K+ loyal followers.
