Social media influencers and bloggers come in all shapes, sizes and levels of authenticity. Nevis Road founder Guilhem Lacaze uses his personal platforms as a testing ground for professional projects.
Blending real-life experiences with quality content and storytelling to create an approachable online persona who not only promises performance and visibility, but also delivers. A persona that is very close to the real life person, and that both brands and audiences can relate to.
Selecting a main communication channel to build a niche audience and communicate around road cycling, multisport projects… and coffee.
Filling the voids left by athletes, influencers, ambassadors and traditional media