Social media influencers and bloggers come in all shapes, sizes and levels of authenticity. Nevis Road founder Guilhem Lacaze uses his personal platforms as a testing ground for professional projects.
Blending real-life experiences with quality content and storytelling to create an approachable online persona who not only promises performance and visibility, but also delivers. A persona that is very close to the real life person, and that both brands and audiences can relate to.
Instagram platform.
Selecting a main communication channel to build a niche audience and communicate around road cycling, multisport projects… and coffee.
Development of Guilhem’s “brand image” and communication strategy, evolved over time to follow the digital trends.
Authentic photo, video and blogs that showcase Guilhem’s personality, passions and brand endorsements. Quality over quantity, always.
Creation of a new website including a blog section to offer a display platform for partner brands and communicate with followers.
Filling the voids left by athletes, influencers, ambassadors and traditional media