{"id":10504,"date":"2024-04-09T08:42:01","date_gmt":"2024-04-09T08:42:01","guid":{"rendered":"https:\/\/nevis-road.com\/portfolio\/suplest-gestion-ecommerce\/"},"modified":"2025-11-03T21:30:11","modified_gmt":"2025-11-03T21:30:11","slug":"suplest-gestion-ecommerce","status":"publish","type":"portfolio","link":"https:\/\/nevis-road.com\/fr\/portfolio\/suplest-gestion-ecommerce\/","title":{"rendered":"suplest | Gestion eCommerce"},"content":{"rendered":"

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limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb90″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb103882″][vc_custom_heading text_color=\u00a0\u00bbaccent\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb577553″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Suplest[\/vc_custom_heading][vc_custom_heading text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ css_animation=\u00a0\u00bbtypewriter\u00a0\u00bb animation_speed=\u00a0\u00bb1000″ title=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb211330″]Une marque cycliste suisse propuls\u00e9e par une strat\u00e9gie claire[\/vc_custom_heading][vc_custom_heading text_font=\u00a0\u00bbfont-175345″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb400″ css_animation=\u00a0\u00bbtypewriter\u00a0\u00bb animation_speed=\u00a0\u00bb1000″ animation_delay=\u00a0\u00bb400″ title=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb153722″]Nous avons accompagn\u00e9 suplest dans la refonte compl\u00e8te de sa strat\u00e9gie eCommerce et publicitaire, en conciliant ventes directes et activit\u00e9s B2B.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb59″ back_color=\u00a0\u00bbcolor-wayh\u00a0\u00bb back_image=\u00a0\u00bb8309″ back_position=\u00a0\u00bbcenter center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ 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text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]La passion m\u00e8ne au succ\u00e8s.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb184901″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb149258″ subheading=\u00a0\u00bbSuplest\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Client[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ 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\nDesign & d\u00e9veloppement du site (WooCommerce)
\nPublicit\u00e9 Meta & Google
\nFormation technique & accompagnement\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000″]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb664653″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb722048″ subheading=\u00a0\u00bb2019 – 2022″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Ann\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb154728″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″ uncode_shortcode_id=\u00a0\u00bb222708″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb181944″]D\u2019une pr\u00e9sence en ligne \u00e0 une croissance ma\u00eetris\u00e9e.<\/span>[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb6\/12″ uncode_shortcode_id=\u00a0\u00bb379056″][vc_column_text uncode_shortcode_id=\u00a0\u00bb143825″]<\/p>\n

Suplest souhaitait d\u00e9velopper ses ventes en ligne tout en respectant son positionnement haut de gamme<\/a> et sa structure B2B.<\/p>\n

Nous avons con\u00e7u et ex\u00e9cut\u00e9 une strat\u00e9gie compl\u00e8te sur 2 ans, avec une croissance annuelle \u00e0 2 et 3 chiffres. Du nouveau site<\/a> \u00e0 la gestion des campagnes publicitaires<\/a> en passant par la formation des \u00e9quipes internes.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb3″][vc_single_image media=\u00a0\u00bb8868″ media_width_percent=\u00a0\u00bb100″ shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bbxl\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb925790″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb263484″]Refonte du site eCommerce.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb121452″]Migration vers WooCommerce avec une nouvelle interface optimis\u00e9e pour l\u2019utilisateur final et un back-office adapt\u00e9 aux besoins B2B.[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb3″][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185887″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ el_class=\u00a0\u00bbinverted-device-order\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb930198″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb208300″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb214459″]Acquisition payante.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb511659″]<\/p>\n

Gestion compl\u00e8te des campagnes publicitaires \u00e0 l\u2019international sur Meta & Google. Objectif : augmenter la notori\u00e9t\u00e9 et les conversions produit.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb542486″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb630043″]Strat\u00e9gie Digitale.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb107730″]<\/p>\n

Plan de croissance d\u00e9fini en fonction des objectifs de la marque, int\u00e9grant les enjeux DTC et B2B.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb133749″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185775″]Formation & Support.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb107621″]<\/p>\n

Formation \u00e0 la gestion quotidienne du site, des contenus et des traductions. Support continu post-lancement.<\/p>\n

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