{"id":10497,"date":"2024-04-09T08:34:58","date_gmt":"2024-04-09T08:34:58","guid":{"rendered":"https:\/\/nevis-road.com\/portfolio\/revario-gestion-ecommerce\/"},"modified":"2025-11-03T21:29:16","modified_gmt":"2025-11-03T21:29:16","slug":"revario-gestion-ecommerce","status":"publish","type":"portfolio","link":"https:\/\/nevis-road.com\/fr\/portfolio\/revario-gestion-ecommerce\/","title":{"rendered":"Revario | Gestion eCommerce"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb85″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb7″ back_color=\u00a0\u00bbcolor-wayh\u00a0\u00bb back_image=\u00a0\u00bb10367″ back_position=\u00a0\u00bbcenter center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ top_divider=\u00a0\u00bbgradient\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb104240″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb90″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb140365″][vc_custom_heading text_color=\u00a0\u00bbaccent\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb921781″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Revario[\/vc_custom_heading][vc_custom_heading text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ css_animation=\u00a0\u00bbtypewriter\u00a0\u00bb animation_speed=\u00a0\u00bb1000″ title=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb207543″]V\u00eatements de sport suisses. Performance ma\u00eetris\u00e9e.[\/vc_custom_heading][vc_custom_heading text_font=\u00a0\u00bbfont-175345″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb400″ css_animation=\u00a0\u00bbtypewriter\u00a0\u00bb animation_speed=\u00a0\u00bb1000″ animation_delay=\u00a0\u00bb400″ title=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb111002″]Revario nous confie la croissance de sa boutique en ligne via un Power Retainer d\u00e9di\u00e9 : strat\u00e9gie, publicit\u00e9 et CRM sous un m\u00eame toit.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb59″ back_color=\u00a0\u00bbcolor-wayh\u00a0\u00bb back_image=\u00a0\u00bb9613″ back_position=\u00a0\u00bbcenter top\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb141372″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb5″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ top_divider=\u00a0\u00bbgradient\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb4″ style=\u00a0\u00bbdark\u00a0\u00bb back_color=\u00a0\u00bbcolor-210407″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbxl\u00a0\u00bb shadow=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb-5″ shift_y_fixed=\u00a0\u00bbyes\u00a0\u00bb shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb410552″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb5\/12″ uncode_shortcode_id=\u00a0\u00bb189971″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb213289″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Mission: grandir.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb184901″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb116895″ subheading=\u00a0\u00bbRevario\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Client[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb780981″ subheading=\u00a0\u00bbStrat\u00e9gie eCommerce
\nPublicit\u00e9 Meta & Google
\nImpl\u00e9mentation CRM\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000″]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb664653″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb893721″ subheading=\u00a0\u00bb2023 – en cours\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Ann\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb154728″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″ uncode_shortcode_id=\u00a0\u00bb222708″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb176425″]Une marque forte. Une croissance structur\u00e9e..<\/span>[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb6\/12″ uncode_shortcode_id=\u00a0\u00bb379056″][vc_column_text uncode_shortcode_id=\u00a0\u00bb612263″]<\/p>\n

Revario con\u00e7oit et fabrique des v\u00eatements de course \u00e0 pied<\/a> en Suisse, dans ses propres ateliers. Apr\u00e8s avoir fid\u00e9lis\u00e9 une base locale solide, la marque cherchait \u00e0 structurer sa croissance sans diluer ses valeurs.<\/p>\n

nevisroad. a \u00e9t\u00e9 mandat\u00e9 pour aligner la strat\u00e9gie eCommerce<\/a>, la publicit\u00e9 et le CRM. Objectif : augmenter les ventes en ligne de mani\u00e8re pr\u00e9visible, avec une exp\u00e9rience client fluide et coh\u00e9rente.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb3″][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185887″][vc_empty_space empty_h=\u00a0\u00bb3″][vc_single_image media=\u00a0\u00bb9611″ media_width_percent=\u00a0\u00bb100″ shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bbxl\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb727409″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb125207″]Strat\u00e9gie eCommerce.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb315011″]Nous avons con\u00e7u une feuille de route digitale align\u00e9e avec l\u2019ADN de Revario : fabrication locale, produits premium, approche durable. Chaque campagne, chaque produit mis en avant suit une logique claire et mesurable.[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb3″][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185887″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ el_class=\u00a0\u00bbinverted-device-order\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb930198″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb187115″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb206635″]Publicit\u00e9 digitale.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb543166″]<\/p>\n

Gestion compl\u00e8te des campagnes Google, Facebook et Instagram, centr\u00e9es sur les produits phares et les audiences les plus qualifi\u00e9es. ROAS moyen sup\u00e9rieur \u00e0 9.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb187705″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb674963″]CRM & Newsletters.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb156876″]<\/p>\n

Impl\u00e9mentation d\u2019une architecture CRM via Mailchimp : s\u00e9quences automatis\u00e9es, newsletters et contenus \u00e9ducatifs pour booster la fid\u00e9lisation.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb997795″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator_color=\u00a0\u00bbyes\u00a0\u00bb separator=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb101116″]Optimisation continue.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb102566″]<\/p>\n

Des points mensuels avec l\u2019\u00e9quipe fondatrice pour affiner les campagnes, ajuster la strat\u00e9gie et identifier de nouveaux leviers de croissance.<\/p>\n

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Strat\u00e9gie, ads et CRM augment\u00e9s par l\u2019IA. a propuls\u00e9 la croissance en ligne de Revario Running gr\u00e2ce \u00e0 des solutions strat\u00e9giques de commerce \u00e9lectronique et de marketing num\u00e9rique.<\/p>\n","protected":false},"author":1,"featured_media":159879,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[55,56,57,59],"class_list":["post-10497","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-marketing-digital","portfolio_category-conseil-en-entreprise","portfolio_category-e-commerce","portfolio_category-a-la-une"],"_links":{"self":[{"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/portfolio\/10497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/comments?post=10497"}],"version-history":[{"count":5,"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/portfolio\/10497\/revisions"}],"predecessor-version":[{"id":159798,"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/portfolio\/10497\/revisions\/159798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/media\/159879"}],"wp:attachment":[{"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/media?parent=10497"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/nevis-road.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=10497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}