{"id":10485,"date":"2024-04-09T08:03:26","date_gmt":"2024-04-09T08:03:26","guid":{"rendered":"https:\/\/nevis-road.com\/portfolio\/guilhem-lacaze-strategie-d-un-blogueur\/"},"modified":"2024-04-09T09:06:49","modified_gmt":"2024-04-09T09:06:49","slug":"guilhem-lacaze-strategie-d-un-blogueur","status":"publish","type":"portfolio","link":"https:\/\/nevis-road.com\/fr\/portfolio\/guilhem-lacaze-strategie-d-un-blogueur\/","title":{"rendered":"Guilhem Lacaze | Strat\u00e9gie d’un blogueur"},"content":{"rendered":"

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limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb80″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb229542″][vc_custom_heading text_color=\u00a0\u00bbaccent\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb125527″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Guilhem Lacaze[\/vc_custom_heading][vc_custom_heading text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ 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medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ radius=\u00a0\u00bbxl\u00a0\u00bb shadow=\u00a0\u00bblg\u00a0\u00bb width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb410552″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb5\/12″ uncode_shortcode_id=\u00a0\u00bb189971″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh1″ text_height=\u00a0\u00bbfontheight-357766″ uncode_shortcode_id=\u00a0\u00bb180271″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Combler le vide laiss\u00e9 par les athl\u00e8tes, les influenceurs, les ambassadeurs et les m\u00e9dias traditionnels.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb184901″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb134161″ subheading=\u00a0\u00bbglhmlcz.\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Client[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb575125″ subheading=\u00a0\u00bbIdentit\u00e9 de marque
\nCr\u00e9ation de contenu
\nStrat\u00e9gie marketing\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb text_color_solid=\u00a0\u00bb#ff0000″]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb664653″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb770444″ subheading=\u00a0\u00bb2018 – en cours\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Ann\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb154728″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″ uncode_shortcode_id=\u00a0\u00bb222708″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb877792″]m\u00e9lange d’exp\u00e9riences r\u00e9elles.[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb6\/12″ uncode_shortcode_id=\u00a0\u00bb379056″][vc_column_text uncode_shortcode_id=\u00a0\u00bb636982″]Les influenceurs r\u00e9seaux sociaux et les blogueurs sont de toutes les formes, de toutes les tailles et de tous les niveaux d’authenticit\u00e9. nevisroad. Le fondateur Guilhem Lacaze utilise ses plateformes personnelles comme terrain d’essai pour ses projets professionnels.<\/p>\n

L’association d’exp\u00e9riences r\u00e9elles \u00e0 un contenu de qualit\u00e9 et \u00e0 une narration pour cr\u00e9er un personnage en ligne accessible qui ne se contente pas de promettre des performances et une visibilit\u00e9, mais qui les r\u00e9alise. Un personnage qui est tr\u00e8s proche de la personne r\u00e9elle et auquel les marques et le public peuvent s’identifier.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb3″][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185887″][vc_empty_space empty_h=\u00a0\u00bb3″][vc_row_inner row_inner_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb556550″][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ expand_height=\u00a0\u00bbyes\u00a0\u00bb back_image=\u00a0\u00bb8375″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ radius=\u00a0\u00bbxl\u00a0\u00bb width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb512542″][vc_empty_space empty_h=\u00a0\u00bb5″][vc_icon icon=\u00a0\u00bbfa fa-play\u00a0\u00bb icon_color=\u00a0\u00bbcolor-210407″ background_style=\u00a0\u00bbfa-rounded\u00a0\u00bb icon_automatic=\u00a0\u00bbyes\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbzoom-out\u00a0\u00bb animation_delay=\u00a0\u00bb200″ media_lightbox=\u00a0\u00bb8373″ uncode_shortcode_id=\u00a0\u00bb115563″ icon_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][\/vc_icon][vc_empty_space empty_h=\u00a0\u00bb5″][\/vc_column_inner][\/vc_row_inner][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator=\u00a0\u00bbyes\u00a0\u00bb separator_color=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb178231″]plateforme instagram.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb739299″]S\u00e9lectionner un canal de communication principal pour construire une audience de niche et communiquer autour du cyclisme sur route, des projets multisports… et du caf\u00e9.[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb3″][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185887″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ el_class=\u00a0\u00bbinverted-device-order\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb930198″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb187115″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator=\u00a0\u00bbyes\u00a0\u00bb separator_color=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb145471″]strat\u00e9gie r\u00e9seaux sociaux.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb284599″]<\/p>\n

D\u00e9veloppement de l’image de marque et de la strat\u00e9gie de communication de Guilhem Lacaze, qui a \u00e9volu\u00e9 au fil du temps pour suivre les tendances digitales.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb187705″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator=\u00a0\u00bbyes\u00a0\u00bb separator_color=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb805459″]cr\u00e9ation de contenu.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb116269″]<\/p>\n

Des photos, des vid\u00e9os et des blogs authentiques qui mettent en valeur la personnalit\u00e9 de Guilhem Lacaze, ses passions et son soutien aux marques partenaires. La qualit\u00e9 prime toujours sur la quantit\u00e9.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb997795″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator=\u00a0\u00bbyes\u00a0\u00bb separator_color=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb906658″]conception du site web.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb360034″]<\/p>\n

Cr\u00e9ation d’un nouveau site web comprenant une section blog afin d’offrir une plateforme d’affichage pour les marques partenaires et de communiquer avec les adeptes.<\/p>\n

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