{"id":10478,"date":"2024-04-09T07:36:41","date_gmt":"2024-04-09T07:36:41","guid":{"rendered":"https:\/\/nevis-road.com\/portfolio\/mercedes-benz-creation-de-contenu\/"},"modified":"2024-04-09T09:16:19","modified_gmt":"2024-04-09T09:16:19","slug":"mercedes-benz-creation-de-contenu","status":"publish","type":"portfolio","link":"https:\/\/nevis-road.com\/fr\/portfolio\/mercedes-benz-creation-de-contenu\/","title":{"rendered":"Mercedes-Benz | Cr\u00e9ation de contenu"},"content":{"rendered":"

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limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb80″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb229542″][vc_custom_heading text_color=\u00a0\u00bbaccent\u00a0\u00bb heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-160000″ text_weight=\u00a0\u00bb500″ text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-135905″ uncode_shortcode_id=\u00a0\u00bb177120″ text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Mercedes-Benz[\/vc_custom_heading][vc_custom_heading text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbfontsize-338686″ text_weight=\u00a0\u00bb500″ 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fr\u00e9quent\u00e9e.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb184901″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb103609″ subheading=\u00a0\u00bbMercedes-Benz\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Client[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ 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\nR\u00e9cits de marque\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb3\/12″ uncode_shortcode_id=\u00a0\u00bb664653″][vc_custom_heading text_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb heading_semantic=\u00a0\u00bbh3″ text_font=\u00a0\u00bbfont-893316″ text_size=\u00a0\u00bbh4″ uncode_shortcode_id=\u00a0\u00bb893721″ subheading=\u00a0\u00bb2023 – on going\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Ann\u00e9e[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb5″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb154728″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb4\/12″ uncode_shortcode_id=\u00a0\u00bb222708″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbfontsize-155944″ uncode_shortcode_id=\u00a0\u00bb367747″]campagnes & r\u00e9cits de marque.[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb2″ desktop_visibility=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_visibility=\u00a0\u00bbyes\u00a0\u00bb medium_width=\u00a0\u00bb0″ mobile_visibility=\u00a0\u00bbyes\u00a0\u00bb mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb6\/12″ uncode_shortcode_id=\u00a0\u00bb379056″][vc_column_text uncode_shortcode_id=\u00a0\u00bb546808″]En partenariat avec l’\u00e9quipe cycliste Alltricks X Mercedes-Benz, Nevis a litt\u00e9ralement pris la route pour photographier l’une des nouvelles options de v\u00e9hicule \u00e0 vocation sportive d\u00e9velopp\u00e9es par Mercedes.<\/p>\n

Le shooting alpin comprenait des images de sport, de produits et d’ambiance. Les campagnes de marque et le storytelling autour des objectifs des sports d’endurance ont \u00e9t\u00e9 cr\u00e9\u00e9s en accord avec l’image haut de gamme de Mercedes.<\/p>\n

Enfin, notre connaissance des sports d’endurance et du cyclisme jouera un r\u00f4le dans le d\u00e9veloppement des produits pour les futurs mod\u00e8les.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb3″][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb185887″][vc_empty_space empty_h=\u00a0\u00bb3″][vc_column_text uncode_shortcode_id=\u00a0\u00bb106869″]Alliant strat\u00e9gie, cr\u00e9ation de contenu et strat\u00e9gie, nous avons collabor\u00e9 avec les \u00e9quipes internes pour prendre des images \u00e9vocatrices, pr\u00e9senter le produit et r\u00e9diger des histoires inspirantes autour de la nouvelle option de fourgon personnalis\u00e9. Un projet qui nous a men\u00e9s de notre bureau aux Alpes suisses et vice-versa, avec des \u00e9quipements sportifs et des appareils photo \u00e0 l’arri\u00e8re.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb5″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb4″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ el_class=\u00a0\u00bbinverted-device-order\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb930198″][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/3″ uncode_shortcode_id=\u00a0\u00bb923539″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-524109″ separator=\u00a0\u00bbyes\u00a0\u00bb separator_color=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb968855″]campagnes r\u00e9seaux sociaux.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb197754″]<\/p>\n

Storytelling et campagnes sur les r\u00e9seaux sociaux bas\u00e9s sur le d\u00e9sir de la marque de se d\u00e9velopper dans le domaine des sports d’endurance.<\/span><\/p>\n

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Photos d’ambiance et de produits pour pr\u00e9senter l’une des nouvelles options de v\u00e9hicules Mercedes pour les amateurs de sport.<\/span><\/p>\n

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Assistance au d\u00e9veloppement de produits sur la base de notre vaste exp\u00e9rience dans le domaine du cyclisme et du triathlon.<\/span><\/p>\n

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