Precision. Amplified Digitally.
Client
Asterion Wheels
Services
Social Media Strategy
Editorial Direction
Visual Branding
Content Creation
Community Management
Year
2018 - 2022
Imaging a Custom Wheel Brand
Asterion Wheels, a French manufacturer of custom bicycle wheels, sought to enhance their digital presence to reflect their craftsmanship and technical expertise. With a modest social media following, they aimed to position themselves as a leading name in the high-end cycling component market.
Our mission was clear: develop a comprehensive social media strategy that would not only increase their follower count but also establish a strong, consistent brand identity. Through targeted content creation and community engagement, we worked to transform Asterion’s online presence into a reflection of their engineering excellence.
Main Mission.
Transform Asterion’s social media channels into a strategic brand platform that attracts, engages and grows a loyal premium audience.
Strategic Direction.
Developed a long-term content strategy that translated technical expertise into engaging, aspirational storytelling.
Visual Language.
Crafted a clean, minimal and high-end aesthetic to reflect Asterion’s product DNA and attract discerning cyclists.
Community Growth.
Implemented curated publishing, daily engagement and tone-perfect captions, scaling Asterion’s community from under 1K to over 2.6K loyal followers.
