What We Delivered.
Client
Swiss Side
Services
eCommerce Management
CRM Implementation & Automation
Paid Advertising (Meta & Google)
Social Media Management
Year
2021
Translating aerodynamic engineering into digital performance.
Swiss Side is known for its aerodynamic expertise and world-class cycling wheels. But great engineering alone doesn’t generate online sales. To match their product performance with commercial success, we were brought in to rework the digital machine behind the brand.
Over a 12-month sprint, we worked across platforms and disciplines to boost online visibility, drive direct sales and streamline customer retention. Our approach focused on clarity, automation and campaign efficiency.
Matching precision with performance.
From technical product pages to fast-moving campaign ops, we helped Swiss Side unify their digital stack for better outcomes, faster decisions and higher margins.
eCommerce Management.
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Day-to-day operations of the online store
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User journey optimisation to increase conversion rate
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Analytics and store health monitoring
CRM Strategy & Automation.
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CRM architecture setup and contact segmentation
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Email marketing calendar: promos, campaigns and flows
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Automated journeys for welcome, cart, winback and post-purchase
Paid Advertising.
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Meta & Google Ads campaigns focused on ROAS and top SKUs
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Funnel mapping aligned to product seasonality and stock levels
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60%+ increase in sales over a 6-month period
Social Media Management.
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Instagram & Facebook strategy and content creation
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Publishing calendar and performance tracking
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Community growth and brand consistency across visuals & copy
